Archive | 9:45 pm
Archives
Blogroll
- Bacon Unwrapped
- Baltimore City Health Department
- Candy Blog
- Chew Your Food
- Culinary Cory
- Cup Cake Bake Shop
- Dianne's Dishes
- Eat Yet?
- Five minute chocolate cake recipe
- Food History Timeline
- Joe Bartender
- Journal of a Photo Dieter
- Joy of Baking
- Junk food Blog
- Liquor Log
- Muffin Top!
- On2NewEndeavors
- Photo Dieter
- Rachael Ray Drinking Game
- Sausage Blog
- TasteSpotting
- The Crab Cake Guy
- The Crepes of Wrath
- The food here sucks!
- The Fresh Loaf
- Traditional Celtic Cuisine
- Waiter Rant
- Well Done Fillet
- What’s to Eat Baltimore
- WordPress.com
- WordPress.org
- Ya Damn Pastry Chef
Food Safety Links
Gastronomic Monstrosities
- Bacon and Sausage Explosion
- Beer-Battered, Cheese-Stuffed, Deep-Fried Hot Dogs
- Japanese Snacks
- Moose recipes
- Paula Deen Is Trying to Kill Us!
- Spam Recipes: Recipe Source
- Steve, Don’t Eat It!
- This is why you are fat
- Upscale Redneck Cuisine
- Weight Watchers Recipe cards, circa 1974
- Weird Meat: A food and travel blog
When in Baltimore, visit...
Recent Posts
Recent Comments
stacey «… on Vegan Sweet Potato Bisque | |
stacey- urbana day 3… on Vegan Sweet Potato Bisque | |
Genesis on A VILLANELLE | |
Kim on Mmmm! My famous Macaroni and… | |
culinarychick on All Purpose BBQ Spice Rub |
Culinary Chick by cd thompson is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Cooking shows the Culinary Chick loves
Cooking for Real ( Food Network)
Everyday Baking (PBS)
American's Test Kitchen (PBS)
Baking with Julia Child (PBS)
Jacques Pepin's Short Cuts (PBS)
Banner Courtesy of FreeFoto.com
http://www.freefoto.com
Add new tag
Adventures in breadmaking
appetizers
bacon
barbeque
beans
Beverages
bread
breakfast
brunch
buy local
Cajun
Cheese
chef
chicken
chocolate
cocktails
coffee
commentary
Cooking Tips and Hints
corn
Creole
Culinary chick
desserts
dinner
Domino's Pizza
dressings
drinks
E-Coli
eggs
entrees
Farmer's markets
fast food
food
Food contamination
food news
food safety
Gastronomic Monstrosity
healthy
lamb
leftovers
lunch
meat
Mediterranean
pantry list
pasta
pie
pork
poultry
product recall
recipe box
recipes
ribs
rice
salads
Salmonella
sandwich
sauces
seafood
Shamrock Shake
shenanigans
side dish
snacks
sorry
soup
spice blends
spirits
sushi
turkey
Unbelieveable
vegan
vegetarian
whoops
WTF?
WTF? food
Blog Stats
- 68,697 hits
Top Clicks
- None
The Perils of Packaging
25 FebPepsiCo unveiled new packaging for Tropicana Juice, and let’s say it was a big NO from the public. The major complaint from consumers said that it wasn’t clearly marked anymore ( which I can attest to). Last Sunday, I went to my over-priced chain supermarket with the newly- designed “Whole Foods” style decor, and it took me a minute to find my no-pulp juice. I really didn’t notice the change in design until I noticed the new retro-style lable, complete with the Helvetica typeface.
I wonder how nostalgia plays into how consumers relate to and ultimately choose the products they buy. In this case, PepsiCo relented, and will return to the packaging its consumers are used to. I don’t get bent out of shape about packaging changes as far as logos and branding are concerned, what gets me twisted is when they change the size of packaging. Now, that’s a soapbox you do not want me to get on ( just thinking about the change in sizes of laundry detergent, ice cream, peanut butter, candy bars, ect., just raises my blood pressure to the point of one day finally meeting Elizabeth Sanford, whew!!!)
But, I digress.
Pepsi is all over the whole throwback look. If you haven’t bought a Pepsi lately, you are missing the whole nostalgia craze. Here is an example of how Pepsi Looked last year, and how it looks now:
If there is anyone out their that can explain to us how this all works with graphic design and advertising, let me know!
Tags: Beverages, commentary, Culinary chick, food, food news